‘The Tide’ is a network of parks & riverside spaces along a sculptural trail on the Greenwich Peninsula, designed by Diller Scofidio + Renfro, the co-designers of New York City’s High Line in collaboration with Neiheiser Argyros & landscape architects Gross.Max. Droga5 came up with the name & identity inspired by the site’s “unique position on the bank of the River Thames, which offers a new view of London over the water”, as well as the the idea of change underscoring both the movements of the river and the different sections of The Tide’s pathway.
Turning The Tide
The 'Turning Tides Festival' is a summer cultural music arts & film festival which takes the liquid mark comfortably into the experiential space. It reminds me of the amazing Fabric Live posters using key abstract pieces alongside clean minimal type.
The water mark is an elegant & complex pieces of work both organic & futuristic; clear yet full of reflective iridescent colour, linear with with an Escher like twist, it is the the best example of how the simplest things are often actually the most complex.
