Pedigree Mexico BBDO

After one year of lockdown in Mexico, many things have changed. One of them, the connection within our pets. During this time, the bond between pet and pet parent got so much closer, by spending 24/7 together. The companionship and love our best friends gave us, was fundamental to face the lockdown in more positive way.

These illustrations are so much fun, I can admit it took a couple of looks before I saw the clever combinations!

Print advertisement created by BBDO, Mexico for Pedigree, within the category: Pets.

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Credits Advertising Agency: BBDO, Mexico City, Mexico Executive Creative Directors: Benjamín Pedrero, Pablo Ferrari Head Of Art: Sindo Ingelmo Creative Directors: Montserratt Cuevas, Marco Onofre Art Director: Gilberto García Copywriter: Rafael Hidalgo Illustrators: Marco Onofre, Carmina García, Sindo Ingelmo Animation: Magdiel Herrera VP Business: Leticia García Business Manager: Andrés Castro Business Supervisor: Marisela Gómez Regional Brand Manager: Rodrigo Alfieri Brand Assistant México: Regina Guerra Brand Assistant Brasil: Aline Agostini Apprentice: Luciana Nogueira